Often the question I get asked is really just asking, "What do I say next to win the debate."
To date my answer has been along the lines of, "There is no spoon", an answer calculated to infuriate Orlando, but really directed towards rejecting the premise of the question in the hope of providing a purpose at the same time as providing a tool.
What do we mean by "winning"? Is it the journey? Will we only know once we get there? (In which case, yes, it's the journey thing).
"Eight ways to get exactly what you want" by Dan Jones and Alison Motluk, NewScientist, Issue 2655, 7 May 2008
"Digital billboards get a little creepier" by Alana Semuels, LA Times, 27 October 2008
"More Reflections on Bobby Fischer" by Patrick J Lyons, The New York Times, 18 January 2008
"The Behavioral Revolution" by David Brooks, NYtimes.com, 27 October 2008